" REMOVES 100% MORE PLAQUE vs a regular manual toothbrush with Oral-B’s MOST ADVANCED TECHNOLOGY iO: TOUGH ON PLAQUE, GENTLE ON GUMS DESIGNED FOR AN EASY SWITCH TO ELECTRIC BRUSHES with a 1 touch button, quiet sound, long-lasting battery, and it starts on the super-sensitive cleaning setting. PROTECT YOUR GUMS with the AUTOMATIC GUM PRESSURE SENSOR that slows down speed and signals red when you brush too hard​ 3 CLEANING SETTINGS to EASILY CHOOSE YOUR PERFECT CLEAN: super-sensitive, gentle, daily clean​ BRUSH FOR DENTIST-RECOMMENDED TIME with 2-MIN BRUSH TIMER that alerts you every 30 seconds to change your brushing zone​"