i.d. is short for \'identity\'. This links to how the Airwrap i.d. is personalized to your hair and identity, enabling you to create your desired hairstyles Program perfect curls, soft smoothing brush personalized to you with the first ever Bluetooth connected Dyson HC Tool, with new attachments designed for all hair types Machine made for the beauty absessed trend setter - intellectual beauty obsessor, upscale multitasker and early adopter Industry-leading innovation, for more personalized, easy styling. Includes NEW fast dryer attachment, conical barrel, large round volumizing brush. Show More